COULD I BE AN ENTREPRENEUR?

The following list of traits will help you to understand some of the unique characteristics of successful entrepreneurs. You needn't possess all of these characteristics; few people do. Many of these traits can be developed or acquired by going into business with someone who brings different abilities to complement your own.

In addition, over the following pages are a series of entrepreneurial quizzes and aptitude tests to help you assess your own strengths and weaknesses.

Confidence

This should not be confused with cockiness or bragging (remember, the quietest person in the room might also be the most confident). Confidence refers to having faith in yourself and your ideas. You'll need this, especially when things get rough. Most people gain confidence by doing something successfully a number of times. Consider investing time building your confidence as part of your preparation to run a business. Train yourself to concentrate on positives and successes, take a public speaking course, or join a business or entrepreneurs club.

Motivation

Call it passion, drive, desire, or just plain want, but motivation is what makes you choose to become an entrepreneur. Here's how some entrepreneurs explain their motivation to succeed: "Doing what I like to do". "Control over my own destiny." "Feeling of worthiness. Proving a valuable service and being in demand". "Being happy with myself. Being proud of what I'm doing."

Self-Awareness

Be honest with yourself. Everyone has strengths and weaknesses, self-awareness allows you to recognise them and take the necessary action. Bad with maths? Hate bookkeeping? Then hire a bookkeeper and put your time and effort to more productive use!

Competitive Drive

This doesn't mean you must have a burning desire to always be first or to squash the competition. It does mean that, in business, there are usually other people trying to do what you do except better, faster or cheaper. You must be able to accept that fact and react accordingly. Are you willing to put in the time to see the job through to the end? Do you use your initiative, seize the opportunity and persevere?

Willing to Work Hard

Starting and running a business takes a lot of time. You don't have to be a workaholic, but running a business is often more than a 9 to 5 job, especially during the first year or two when you're trying to get established. Remember, being able to work hard is linked to your physical and mental health. Be prepared to deal with stress, long hours and multiple demands, but know when to take a break and how to balance work with other social and personal activities.

Willing to Learn

It's important to be open to continual learning. Don't stick to the belief that "a little knowledge is a good thing" or that you "know it all". Change is ongoing - even for entrepreneurs who are quite knowledgeable in a specific area. There are always new things to learn. Knowing that you will make mistakes is important; learning from those mistakes is critical.

Perseverance

You must have a strong desire to succeed, to work hard and to overcome obstacles. Not everything will go as planned. It's important to be able to face the hassles and fix the problems and then get on with business.

Creativity

Think of what might be. See the need for something not produced before. Look at problems as opportunities (who would have guessed that poor quality lumber could be sold as chipboard?). find new uses for old things. Break with habits and routines by looking for a new and better way.

Willing to Assume a Risk

Entrepreneurs are generally not high risk takers they seek sufficient challenge to gain reward, but may avoid excessive challenge that could result in frustration or disappointment. Remember that a well-prepared entrepreneur may assume less risk than people think. Good preparation (creating a business plan) should demonstrate your chance for success, or else you wouldn't proceed…right?

Ability to Plan

Many entrepreneurs jump in with both feet and "fly by the seat of their pants". That approach can work, but you will definitely improve your chances of success if you plan ahead.

Ability to Communicate

Communicate your vision/dream/venture to others and truly listen to the responses/research/advice offered. The ability to speak and present effectively, both one-on-one and in groups, is a great asset in business. Effective telephone skills are essential. As for writing skills, you must be able to represent yourself and your business with well written, error -free communications.

Help!

Still unsure whether entrepreneurship is for you? Try the aptitude quizzes this site or contact your local enterprise agency (sources of support).